What 11x does
11x builds “autonomous digital workers” for go-to-market (GTM) and revenue operations teams. Rather than providing sales engagement software that assists humans, 11x positions its agents as end-to-end workers for outbound prospecting and engagement as well as inbound lead handling, using a shared framework of target definition, playbooks/sequences, live signals, qualification boundaries, and knowledge/response flows. The company’s primary products are Alice (outbound AI SDR) and Julian (inbound AI sales/phone representative), supported by a platform that 11x describes as enabling work-oriented deployment and multi-channel orchestration across email and voice/calling workflows. 11x sells the digital workers as the operational workforce for GTM teams, aiming to replace or reduce repetitive manual labor while producing measurable revenue outputs (e.g., pipeline creation and faster speed-to-lead/lead follow-up), and it highlights enterprise readiness through integrations/partnerships such as IBM watsonx Orchestrate.