What 11x does
11x (11x AI Inc.) is a privately held AI automation company building “autonomous digital workers” for go-to-market (GTM) teams—primarily Sales Development / RevOps workflows. The company’s core products are named AI agents “Alice” and “Julian,” which are positioned as AI coworkers that execute revenue workflows end-to-end rather than acting as lightweight copilots. The product approach is centered on delivering work outputs (e.g., prospecting, multi-channel outreach, inbound lead qualification, meeting booking, and follow-up) while integrating into the customer’s existing GTM operating environment. 11x also describes an 11x Platform that supports orchestrating these workers across channels and systems of record, and it markets “Platform X” / a platform layer enabling developers to build and deploy additional digital workers. The company competes in the AI sales-agent / AI SDR category, where other startups and incumbents also offer automation, but 11x emphasizes autonomy, multi-channel execution, and workflow completion as the differentiators.