What Midjourney does
Midjourney is a self-funded, consumer-focused generative media platform that produces images (and increasingly video) from text and image inputs. The service is accessed primarily through Discord and via a web interface, with paid subscription plans that govern generation capacity (including “Relax Mode”), optional private/“Stealth” access, and higher-tier access to video generation. Midjourney positions itself as an independent research lab with a small distributed team and an actively moderated community, using frequent model iterations and product updates to improve image quality, prompt understanding, and workflow features like references, personalization, and faster generation modes. Recent releases include a new default model cadence (V8.1) and additional model iteration (V8.2), plus features such as Omni-Reference (for preserving referenced entities across scenes), web UX improvements for “alpha” workflows, and expansion beyond images with its V1 video model.