What Captions does
Captions (operating as Mirage after a rebrand) is an AI video creation and editing company focused on “UGC-style” talking-video generation and fast post-production. The Captions app and associated products let users turn raw footage (or, in some workflows, scripts/audio) into fully edited videos with automated captioning, translation/dubbing, and editing actions like cut timing, B-roll/graphic overlays, and music/transitions using natural-language prompts. A central product theme is digital actors: the company positions Mirage as an in-house foundation-model approach intended to produce more complete performance (including expressions/body language) rather than lip-sync alone. For teams that need repeatable production, Captions also offers an API to run scripted video generation workflows programmatically.
Business model appears to be subscription- and usage-based access to the consumer app plus enterprise/API usage; the company also supports “enterprise procurement and security reviews” after its SOC 2 compliance milestone. Its strategic position (based on company statements) is characterized by expanding from an app-centric product into deeper platform capabilities (agentic editing, foundation-model research, and API) alongside scaling distribution and international growth.