What Synthesia does
Synthesia (Synthesia Limited) is a private enterprise AI video platform that helps organizations create and scale professional, on-brand video communications without cameras, studio crews, or manual editing. The platform is positioned for learning and development, enablement, HR, and corporate communications teams that need repeatable production workflows across many languages and audiences.
Core workflow: customers provide a script, document, slide deck, or prompts, then Synthesia generates videos featuring AI avatars (stock and custom) plus supporting motion graphics and voice/dubbing. Over the past year, Synthesia has been pushing toward more agentic and interactive creation: its in-editor “Assistant” is designed to plan and build videos from chat, while its newer “Express-3” avatar model and “Dubbing 2.0” aim to improve realism, lip sync, and iterative localization/editing loops for enterprise teams. Synthesia also describes governance and safety capabilities as part of its enterprise value proposition, including content moderation and “responsible AI” posture.
Business model: subscription software sold to enterprise teams (and scaled down-market tiers) with enablement/security controls intended to support internal and external communications at scale. Synthesia explicitly targets enterprise buyers (e.g., Fortune 100 penetration claims appear in multiple official posts) and emphasizes enterprise-grade compliance and review/editability for processes like dubbing and agentic creation.
Strategic position (as of 2026-09-16): Synthesia has raised a $200M Series E at a $4B valuation (announced January 26, 2026) and continues to expand geographically (including new office openings in the US and Europe during 2026). Product strategy in 2026 centers on (1) chat-based creation that stays “on brand” and in one workflow, (2) higher-fidelity avatar models, (3) lower-friction enterprise localization (dubbing), and (4) interactive training/roleplay concepts announced as part of a broader “Agents” direction.