What Synthesia does
Synthesia is an enterprise AI video creation and localization platform that lets organizations produce professional video communications using AI avatars, synthetic voices, and translation/dubbing workflows—without cameras, studios, or traditional video production crews.
The product is positioned around business use cases such as learning & development and onboarding, internal executive updates, customer support content, sales enablement, and marketing/explainers. Synthesia’s core workflow centers on turning written scripts (and/or existing assets such as documents and slide decks) into on-brand videos, then enabling teams to localize and publish content at scale through features like AI dubbing, translation, and collaborative video review.
Strategically, Synthesia is increasingly framing its platform as moving beyond one-way “video rendering” toward interactive and skills-based experiences. In 2025–2026, Synthesia highlighted “Synthesia 3.0” and related product direction that includes interactive video/agentic experiences, alongside capabilities such as Roleplay Sessions (practice conversations with coaching and automated feedback) and ongoing improvements to dubbing quality and enterprise governance.
Business model-wise, Synthesia appears to operate a B2B SaaS model with usage-/seat-based plans (including self-serve options and enterprise plans) and features gated by plan tiers.